Cassey Elder
RMR & Associates
301-230-0045, ext. 180

Potomac Companies Launches New Corporate Website
The area’s premier employee benefit brokerage and consulting firm completes re-design of new website, focuses on enhanced usability and content to provide maximum information, benefits to customers

ROCKVILLE, MD – October 7, 2014 Potomac Companies, a premier, full-service employee benefit brokerage and consulting firm in the Washington, D.C. area, announces today that it has launched a new website that clarifies and enhances their corporate messaging, key benefits and market differentiators. The new website includes a visual face-lift, as well as re-designed navigation and content to prioritize the alignment between their service offerings and client needs, for maximum utility, usability, and impact.

In their 25th year of business, Potomac Companies helps mid-tier employers – typically those with 50 to 1,000 employees – navigate the employee benefits maze and Manage the Future Cost of Health Care®. Serving a variety of industries, ranging from government contractors to professional services firms to restaurants and not-for profit trade associations, among others, Potomac Companies helps its clients predict, manage, and control their health care costs in an innovative manner that blends cutting-edge technology and cost containment techniques with the individual culture of their clients’ organizations.

Potomac Companies’ newly-launched website will include the following key benefits and features:

Clean and clear organization – to maximize clarity in navigation and corporate messaging;
Concise, focused content – to relay key message points and market differentiators;
Streamlined information – prioritized around top client needs to increase site experience and visitor utility; and
• A concerted focus on their corporate principles, beliefs, and best practices, to showcase the most important issues to clients.

“We are thrilled to announce the launch of our re-designed website!” said Potomac Companies’ Founder and President, Joe Appelbaum. “More than just an updated look and feel, our new corporate website is heavily focused on delivering a fresh, focused, and valuable experience for our clients. We pride ourselves on our role as a proactive adviser, partner, and advocate to help our clients efficiently and effectively navigate the often confusing world of employee benefits. We look forward to continuing to help them achieve their goals and propel themselves forward in the marketplace as we grow and evolve in the future!”

About Potomac Companies
Potomac Companies is one of the premier, full service employee benefit brokerage and consulting firms in the Washington, D.C. region. For the last 25 years, Potomac Companies has been helping mid-tier employers across numerous industries, including government contractors, professional services firms, not-for-profits, skilled trade companies, restaurants, hospitality groups, and health care organizations, control their health care costs. Ranked as one of the area’s top employee benefits brokers by The Washington Business Journal’s Book of Lists for over 10 years, Potomac Companies is one of only two partner firms in the Washington, D.C. area of the ProSential Group – a national employee benefit, human resources, payroll technology and services organization. For more information about Potomac Companies, please visit

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