Cassey Elder
RMR & Associates
301-230-0045, ext. 180

Potomac Companies Delivers ‘Top Tips’ to Help Business Owners in the Restaurant and Retail Industries Manage Healthcare Costs, Drive Business Growth

Premier employee benefit brokerage and consulting firm brings its 25 years of experience to owners of restaurants and retail chains to improve employee packages, achieve ACA compliance, and position for continued growth

ROCKVILLE, MDNovember 19, 2014Potomac Companies, a premier, full-service employee benefit brokerage and consulting firm in the Washington, D.C. area, offers expert insight and analysis to the restaurant and retail industries with a set of ‘Top Tips’ to help them manage healthcare costs, maximize the impacts of their employee benefit solutions, and achieve long-term business growth and success.

For more than 25 years, Potomac Companies has helped mid-tier employers (ranging from 50-1,000 employees) navigate the employee benefits maze and ‘Manage the Future Cost of Health Care,’® to create the solutions and packages that work best to bring positive business impacts to their organizations and employees.

With several options currently available, it is more important than ever that business owners in these specific markets focus on delivering healthcare programs that are compliant with the Affordable Care Act (ACA), to offer compelling benefits to employees that are also in alignment with the company’s overall business model. In so doing, the organization is well positioned to attract and retain top talent while supporting its ongoing growth and the achievement of its target goals.

“We take great pride in continuing to deliver results-driven recommendations and solutions to help our customers in the restaurant and retail spaces maximize their ACA-compliant healthcare solutions and reduce costs for maximum business impact with our ‘Top Tips,’” said Potomac Companies’ Founder and President, Joe Appelbaum.

Key considerations by restaurant and retail businesses in considering their healthcare and benefits packages options and decisions include:

• Employee attraction and retention;
• Effects on the business’ bottom-line;
• Fringe rates; and
• Impacts, positive and/or negative, on the organization’s business success and competitiveness in the larger marketplace/industry.

Keeping the above points in mind when developing a benefits package, there are two primary options at the center of the current, rapidly-evolving discourse on this issue in these industries:

• The first involves creating a limited benefit plan without employer contribution or combination MEC/MVP containing 1st dollar benefits.
• The second option calls for the creation of a benefits package that establishes the lowest level bronze plan with the highest level deductible permitted by law, and for employers to then contribute 50% of the single rate.

“Of the two options currently available, the first around a limited pay plan falls short in that it is actually not ACA-compliant. But by combining an MVP & MEC plan, it will be ACA-compliant (requires an employer contribution). This option will be attractive to lower paid employees due to the “first dollar” benefits available, but increases employer expense! The second, by contrast, adheres to current regulations while helping organizations create benefits packages to attract and retain employees, manage healthcare costs, and contribute positively to their overall growth and bottom-line, while minimizing employee participation” Appelbaum stated.

For more information about Potomac Companies’ services and expertise, as well as their specific track-record in the restaurant and retail industries, please visit

About Potomac Companies
Potomac Companies is one of the premier, full service employee benefit brokerage and consulting firms in the Washington, D.C. region. For the last 25 years, Potomac Companies has been helping mid-tier employers across numerous industries, including government contractors, professional services firms, not-for-profits, skilled trade companies, restaurants, hospitality groups, and health care organizations, control their health care costs. Ranked as one of the area’s top employee benefits brokers by The Washington Business Journal’s Book of Lists for over 10 years, Potomac Companies is one of only two partner firms in the Washington, D.C. area of the ProSential Group – a national employee benefit, human resources, payroll technology and services organization. For more information about Potomac Companies, please visit

Related posts